Focus Outdoor Advisors
New Study: Outdoor Recreation Fuels Local Economies
The Outdoor Industry Association released its 2017 report on the Outdoor Recreation Economy, highlighting the positive impacts on states and the overall U.S. economy, with consumers spending $887 billion annually on outdoor recreation and creating 7.6 million American jobs. The…
Attracting and Servicing the US Adventure Traveler
The Adventure Travel Trade Association teamed up with Outside Magazine to study the habits and preferences of the US Adventure Traveler. The insights and profiles are relevant today for any destination or tour operator seeking to expand into this category.…
How Bike Tourism Helps Local Economies
  Bike-friendly cities, off-road trails, and scenic country roads where cyclists can spin along in comfort aren’t just good for the people who live in those places. They also attract tourists. And tourists mean money for the local economy. Tourism…

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Sustainable trail planning creates good user experience while protecting the environmentWelcome to Focus Outdoor Advisors… 

I’m Rich Cook, founder of Focus Outdoor Advisors and I bring 30 years of adventure recreation, outdoor education, business development, and risk management experience to your business.  I am available to help you with strategies to improve experiences, develop creative alternatives to expand into new opportunities, and provide consulting in matters of risk, finance, marketing, or operations.

 Contact us and we’d be happy to provide a free consultation to talk about your goals.


Outdoor Adventure Recreation • Business Expansion • Destination Development • Expert Witness  

Risk Management

Colorado Entrepreneurial by Nature